Flint Cohen, Creative Director & Lateral Thinking Problem Solver.

Flint is a true senior marketer with the experience required to get the job done. He offers skills that range from strategic marketing to blue sky ideation. Cohen is a creative thinker not only on the conceptual level, but also with solutions to real-world business challenges. He brings to the table experience from working in in-house corporate teams, advertising / public relations agencies, and fast-paced freelance environments for notable brands like Discovery Communications, Saatchi & Saatchi, DDB Needham, BBDO, D’Arcy and McCann-Erickson. He is also proficient in developing communications to broad markets and hyper-specific verticals alike and lastly, a proven proponent of a media agnostic marketing philosophy where the consumer is first. Cohen’s work has been peer recognized by: The One Show, The Addys, MM&M, Broadcast Design Awards, The Tellys, Adweek, DxMA, Rx Club, GD USA, and The Effie Awards.

  • Brand Strategy Development

    Crafting a clear and cohesive brand strategy that aligns with the company's objectives and resonates with its target audience.

  • 360 Campaign Development

    Conceptualizing and executing creative marketing campaigns that capture attention, evoke emotion, and drive desired actions.

  • Media Agnostic Marketing

    Creating immersive brand experiences that allow consumers to interact with the brand in unique and memorable ways, both online and offline.

  • Brand Identity Design & Evolution

    Developing visual elements such as logos, color schemes, typography, and brand guidelines to create a strong and memorable brand identity.

Accelerating
Growth With
Game Changing
Ideas

Athena Wellness Brands

Designer Protein, the market leader in protein supplements among professional bodybuilders and fitness enthusiasts, from Athena Wellness Brands. Facing competitive encroachment from newcomers to the space, we created a stand-out campaign that was based on the true emotional driver of the core audience, control and the short window they can capture it.

Integra Lifesciences

DuraGen is a graft matrix  clinically proven to limit CSF leakage, provide better handling, has an excellent safety record, and provides industry-leading conformability and resorption. Even with top performance Integra Lifesciences was struggling in this commoditized segment. Our solution was to seize on a universal truth among neurosurgeons “they have a hard job”. These surgeons deal with consistent physical, emotional and intellectual pressure. So we offered them one decision that is simple.

Allergan & Clinique

Clinique Medical is an innovative skincare line only available though physicians. Clinique Medical products are designed to care for a patient’s heightened needs before and after in-office or non-surgical cosmetic procedures. The joint project of Allergan and Clinique posed a unique challenge of marring two powerhouse brands. This was accomplished by elevating the “science” and making it an integral part of the brand

Eisenhower Medical Center

Eisenhower Medical Center fell victim to their own success. Recognized as a premier hospital network in southern California, they became perceived as “too elite,” AKA too expensive. In order to counter this perception, we highlighted a global human truth about illness and injury: it can happen to anyone.  This approach allowed the messaging to direct the conversation around treatment, not affordability. And to complement the message, we placed the campaign in local media only.

Merck Pharmaceutical

Taranabant ( MK-0364) : a novel cannabinoid type 1 receptor inverse agonist was developed for the potential treatment of obesity by Merck. During market research, it became apparent that the condition was seen as a “willpower” issue and dismissed. The conceptual solution was to utilize KOLs in an unbranded effort. This is commonplace, but we would utilize physicians and researchers far outside those who typically deal with obesity. This would draw attention to the fact that it was a true endocrine condition and has a pharmaceutical treatment.

A Simple Methodology

Find the ownable epiphany that resonates with their needs.

Convey that insight in a way that demonstrates you understand .

Listen honestly to the reaction, then process and adapt .

Case Study

Impax Epinephrine Auto-injector

Challenge: Controversy erupted over steeply rising prices of Mylan’s EpiPen (for anaphylaxis shock). Mylan’s CEO pay rose over 600% as EpiPen prices rose 400%. After Mylan’s congressional hearing and painfully inept response to consumer shock, it became clear—patients urgently needed a better choice. Our team mobilized to spread the word to both the professional and patient communities. The campaign needed to be far-reaching.

Solution: Create a bold campaign, DEMAND FAIR AFFORDABLE CHOICE, to match public outrage and take the fight for market share directly to Mylan. This comprehensive campaign with the tag line “THE-GO-TO-CHOICE” was strategically and rapidly rolled out, spreading the word to both the professional and patient communities. It is a multi-phase, multichannel campaign that continues to evolve, delivering branded and unbranded content to a wide array of media venues.

Case Study

Ortho Clinical Diagnostics

Challenge: Ortho Clinical Diagnostics (OCD) has been pioneering life-impacting advances for more than 75 years. In 2008 hospital sales began to plateau and even fall in some regions. During this time, the perception of Ortho’s diagnostic equipment and products had shifted from a trusted, innovative partner to one of many diagnostic companies in a commoditized market. The organization needed a way to get back in front of the purchasing decision makers.

Solution: Shifting from a clinical message that was targeted at C-suite executives, “The Science of knowing, shapes the art of living” campaign made an emotive connection between lab technicians and patients. This campaign looked to leverage communication streams between lab technicians, managers, and C-suite executives. By rightfully recognizing the vital role of lab technicians in improving patient outcomes, OCD won their loyalty and proved to be integral in improving sales. 

Case Study

Innospec Personal Care

Challenge: Innospec Inc., is a B2B, performance chemical company that offers uniquely innovative products to the personal care market. As a new and unknown player in the personal care arena, Innospec found itself needing a relevant and strategically sound campaign that represented their true commitment, as well as an understanding of the personal care market space. Their high-profile clientele demanded this as point of entry. Their previous campaign was unique, but failed to touch their clients on an emotional level and to distinguish their services from their competitors.

Solution: To reposition their personal care franchise and create a fresh look and feel— to better connect to the unique needs of their clients. The resulting “Inner Beauty” campaign is that new face. It clearly stands out and distinguishes the franchise, giving the brand a stronger identity that more effectively communicates their array of offerings, while more effectively connecting to their clientele's sensibilities. The campaign is now the launch point for all future communications.